Public Relations Specialist / Senior Specialist

Please visit our website for instructions on how to apply, employee benefits, and more. 

PR Specialist Annual Compensation Range: $100,817 – $128,668

Senior PR Specialist Annual Compensation Range: $116,688 – $148,948

Annual Compensation Range Dependent upon Qualifications

 

Ideal Candidate

Diablo Water District is a special district serving more than 45,000 customers in Oakley and surrounding areas. The District is committed to delivering high-quality water, with a focus on resiliency, quality, innovation, integrity, and commitment to a we care mindset. Our vision is to be a valuable community resource. Our ideal candidate will facilitate the efficient operation of the District by managing various administrative tasks and supporting public information initiatives.

About the Position and Department

This is an hourly, non-exempt position reporting directly to the District & Community Relations Manager. This role is essential to program development and execution, managing internal and external communications, community outreach, and public education. It also supports the District’s water efficiency efforts by collaborating with other departments to create cohesive messaging and increase public awareness. This position will be part of a dedicated, service-oriented team where collaboration and leadership are promoted at all levels.

 

PR Specialist:

Under General Supervision, Essential Functions May Include:

·        Community Engagement: Develop and deliver presentations; actively participate in community outreach events, webinars, and public forums to inform and educate on District issues, policies, and initiatives.

·        Public Information: Write, edit, and distribute press releases, articles, newsletters, and other content; create engaging material for the District’s social media platforms and website. Monitor and respond to social media conversations, addressing inquiries and promoting District messages.

·        Multimedia Content Creation: Create and develop photographs, videos, and infographics to enhance outreach and engagement efforts.

·        Partnership Building: Develop and maintain relationships with government agencies, non-profits, community leaders, and other partners to foster collaboration and transparency.

·        Brand and Messaging Consistency: Ensure all public-facing communications align with the District’s brand guidelines and uphold a positive organizational image.

·        Website Management: Maintain and update the District’s website, ensuring accurate, engaging, and user-friendly content and design.

·        Internal Communications: Share public information strategies and updates with employees to maintain consistent messaging across the organization.

·        Crisis Communications: Assist in developing and implementing communication strategies during emergencies to ensure timely and clear public messaging.

·        Advocacy and Education: Communicate and advocate for policies, initiatives, and campaigns aligned with the District’s mission. Develop educational materials and participate in school programs and other educational initiatives.

·        Cross-Department Collaboration: Partner with other departments to create cohesive messaging and outreach efforts.

·        Professional Development: Attend relevant industry conferences and meetings to stay informed about trends and best practices.

·        Support Conservation Efforts: Assist the water conservation and efficiency team in water conservation programs, messaging, outreach efforts and campaigns as needed.

 

Senior PR Specialist:

Under Minimal Supervision, Essential Functions May Include:

·        Community Engagement: Develop and deliver presentations; oversee community outreach events, attend webinars, and public forums to inform and educate on District issues, policies, and initiatives.

·        Public Information: Develop and maintain relationships with journalists, editors, and other community partners. Write, edit, and distribute press releases, articles, newsletters, and other content; craft and execute PR campaigns that align with District goals (i.e., Prop 218 campaigns, etc.), create engaging material for the District’s social media platforms and website. Monitor and respond to social media conversations, addressing inquiries and promoting District messages.

·        Multimedia Content Creation: Lead content development projects, create and develop photographs, videos, and infographics to enhance outreach and engagement efforts. Collaborate with external vendors to create materials.

·        Partnership Building: Develop and maintain relationships with government agencies, non-profits, community leaders, and other partners to foster collaboration and transparency.

·        Internal Communications: Work closely with internal partners to ensure alignment on messaging and District initiatives.

·        Crisis Communication: Develop and implement communication strategies during emergencies to ensure timely and clear messaging.

·   Analytics & Reporting: Oversee state reporting related to public information.

·        Advocacy and Education: Communicate and advocate for policies, initiatives, and campaigns aligned with the District’s mission. Develop educational materials and participate in school programs and other educational initiatives.

·        Professional Development: Attend relevant industry conferences and meetings to stay informed about trends and best practices.

·        Support Conservation Efforts: Assist the water conservation and efficiency team in water conservation programs, messaging, outreach efforts and campaigns as needed.

 

Other Duties and Requirements

·        Performs related duties as assigned.

·        Comply with all District policies throughout employment. 

 

Knowledge, Skills & Abilities

·        Strong written and oral communication skills.

·        PR Specialist:

·        Two (2) years of increasingly responsible experience in public relations, or similar field (required).

·        Senior PR Specialist:

·        Five (5) years of increasingly responsible experience in public relations, or similar field (required).

 

Required Licenses and/or Certifications

·        Transportation: Employee is responsible to make transportation arrangements (whether by holding a valid driver’s license, or, utilizing rail, bus, ride sharing, taxi or similar means) to effectively and timely complete duties, with reasonable transportation costs reimbursed per District policy.

·        If choosing to drive a vehicle for transportation, the employee must hold a valid California Driver’s License and maintain and provide proof of a driving record free from multiple or serious traffic violations or accidents for two (2) consecutive years.

 

 

 

Environmental Factors

·        Exposure to the sun: 10% or less work time spent outside a building and exposed to the sun.

·        Ability to navigate uneven surfaces, with or without assisting devices.

·        Irregular or extended work hours: Occasionally required to change working hours or work overtime and/or weekends.

 

Typical Physical Activities

Diablo Water District supports modern ergonomics and safety protocols in all its daily practices.

·        Communicates orally with District staff and the public in face-to-face, one-to-one settings.

·        Regularly use a telephone and email for communication.

·        Uses office equipment such as computer terminals, copiers, and FAX machines.

·        May occasionally travel by airplane and automobile in conducting District business.

·        Work at a desk for an extended period.

·        Ability to lift and carry 30 pounds, bend, crouch, and stoop to perform routine office functions.

 

Diablo Water District is committed to utilizing the principles of Diversity, Equity, and Inclusion to guide its employment and customer policies and practices. 

We know that having a diverse team working in an inclusive and equity-driven environment will help employees succeed and enhance the delivery of the District’s services.

For more information on our DEI Policy, please click here.